Channel Development Manager at MultiChoice Group

MultiChoice Group is a leading entertainment company and we’re home to some of the most recognised brands on the continent. Our entertainment platforms – DStv, GOtv, Showmax and DStv Now – are a hub for more than 19 million people across 50 co

We are recruiting to fill the position below:

Job Title: Channel Development Manager

Location: Lagos
Job type: Full-time

Purpose of the Position

  • To win, develop, maintain, and expand relationships with Channel Partners across assigned region in Nigeria to continuously drive revenue growth (Acquisition and Retention).

Strategy Execution:

  • Manage the whole Channel Partner network in Nigeria
  • Implement strategy and initiatives to grow the Channel Partners
  • Achievement of Budgeted sales through Channel network
  • Maintain and expand dealer channel/reseller network.
  • Promote productivity of the field force
  • Competition tracking and penetrate where competition exist
  • Develop processes for working with the Dealers.
  • Develop and maintains promotion programs for Dealers.
  • Performs routine audits/satisfaction surveys of Dealerships across the country.
  • Responsible for Dealer conflict resolution

Channel Management:

  • Identify potential /new Channel partners.
  • Work with channel partners to build sustainable channel, both depth and breadth to support subscriber growth expectations.
  • Implement a channel enablement framework throughout all territories.
  • Develop channel partner incentives jointly with Management, Marketing, Finance, by monitoring dealer requirements and requests on an ongoing basis.
  • Ensure all channel partner incentives are aligned with organizational goals
  • Proactively leads a joint partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship.
  • Proactively assess, clarify, and validate partner needs on an ongoing basis.
  • Manage potential channel conflict with other firm sales channels by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagement.
  • Ensure partner compliance with partner agreements.
  • Drive adoption of company programs among assigned partners
  • Manage the Direct Sales Scheme

Relationship Management:

  • Develop a strong collaborative working relationship with the Channel partners.
  • Respond quickly to requests, work collaboratively to solve business problems, and communicate regularly with internal and external stakeholders.
  • Establish direct communication with channel partners, providing supports and advise.

Reporting and Analysis:

  • Analyze the business and service performance, providing insight that will help Channel Partners and grow the business in accordance with set goals.
  • Monitor competitive effects and trends in the channel.
  • Ensure that each report is accurate, concise, and timely.

People Management:

  • Responsible for team strength & performance level (attraction, selection, retention & development of the Channel Development team)
  • Ensure alignment with Team strength, performance and energy matched strategic requirements – under performers identified, improved or removed
  • Ensure direct reports live Company ethics
  • Departmental goals understood and actively pursued by team; work accountability clearly delegated
  • Performance reviews are done regularly, everyone has clear picture of current performance, recognition given where it is due and low performers are acted upon
  • Coaching & Mentoring


  • Candidates should possess a Bachelor’s Degree
  • MBA advantageous


  • Must have 5 – 7 years in a commerce, business administration or sales and marketing leadership role
  • Strong financial acumen and experience in channel partner management
  • Deep sales & distribution knowledge
  • Commercial experience in Nigeria

Technical Competencies:

  • Commercial Acumen
  • Product/Brand Knowledge
  • Financial Management
  • Risk Management
  • Governance and Compliance
  • Financial Management
  • Negotiations Skills
  • Customer Relationship Management
  • Developing Value Proposition

Behavioral Competencies:

  • Accountability
  • Team Work
  • Delegation
  • Interpersonal Support
  • Perseverance
  • Motivating
  • Prioritization
  • Analytical Thinking

How to Apply
Interested and qualified candidates should:
Click here to apply

Closing date: Not specified