We are seeking a talented and experienced Social Media Manager to join our team and be part of an exciting new product launch. As a Social Media Manager, you will play a critical role in developing and executing social media strategies to drive brand awareness, engage our target audience, and successfully introduce our new product to the market.

Responsibilities:

• Develop and execute innovative social media strategies specifically tailored to our new product launch, ensuring maximum reach and engagement.
• Manage and maintain company profiles on various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube, Tiktok, with a primary focus on promoting the new product.
• Create compelling content for social media posts, including images, videos, and written content, that effectively communicates the unique value proposition of our new product.
• Collaborate closely with the marketing team to align social media messaging and branding with overall marketing efforts related to the new product.
• Monitor social media channels for trends, news, and customer feedback related to the new product, and respond promptly and effectively.
• Analyze social media metrics and generate reports to track the performance of social media campaigns, identify areas for improvement, and provide actionable insights for optimizing the new product launch strategy.
• Stay up-to-date with the latest social media trends, tools, and best practices, especially those relevant to launching new products.

Requirements:

• Proven work experience as a Social Media Manager or similar role, preferably with a focus on launching new products.
• Excellent knowledge of social media platforms and their respective best practices.
• Strong written and verbal communication skills, with the ability to craft compelling and persuasive content.
• Proficiency in using social media management tools, such as Hootsuite, Buffer, or Sprout Social.
• Creative thinking and ability to generate engaging content ideas specifically for a new product launch.
• Analytical mindset with the ability to interpret data and make data-driven decisions to optimize social media strategies.
• Attention to detail and ability to multitask in a fast-paced environment.
• Experience with new product launches or marketing campaigns is highly desirable.
• Degree in Marketing, Communications, or a related field is a plus.

How to apply

To apply, please submit your CV and portfolio demonstrating your previous work in social media management, particularly related to new product launches, to [email protected]. Please include Your Name – Social Media Manager Application” in the subject line.