Category Marketing Manager, West Africa at Fan Milk Plc

Fan Milk Plc is a leading manufacturer and marketer of healthy, nutritious and safe frozen dairy and non-frozen dairy food products with distribution channels across the length and breadth of Nigeria. Fan Milk Nigeria is a well-established and fast-growing food processing industry offering wide range of products.

We are recruiting to fill the position below:

Job Title: Category Marketing Manager, West Africa

Location: Lagos, Nigeria
Department: Marketing

About the Job

  • Category Marketing Manager will be responsible for strategizing and implementing the Organization’s marketing plans for the category, delivering agreed targets for Volume, Net Sales, CO% (Gross Margin) and ROS% (OI).
  • This is a leadership role that will also ensure implementation of agreed projects through other members of the team.

The ideal candidate will be:

  • Developing the marketing strategy for the category in line with company objectives.
  • Leading and managing the career and development of direct reports.
  • Building brand equity measures (Brand Power, Salience, Distinctiveness, Meaningfulness)
  • Co-ordinating marketing campaigns with sales activities.
  • Overseeing the company’s marketing budget.
  • Creation and publication of all marketing material in line with marketing plans.
  • Planning and implementing promotional campaigns, new launches,
  • Manage and improve lead generation campaigns, measuring results.
  • Overall responsibility for brand management

Educational Qualification & Experience

  • Candidates should possess a BA / B.Sc in Marketing.
  • Master’s Degree / MBA (preferred)
  • Strong analytical and project management skills.
  • 10-12 years experience in Brand management, preferably with FMCG work experience.
  • Confident and dynamic personality.
  • Mobility to travel across the West Africa region (25-30% of the time)
  • Strong creative outlook.
  • Strong problem solving, interpersonal, verbal and written communication skills.

About You
You should be able to:

  • Understand strategy development in the context of the organization and is able to execute flawlessly.
  • Know the organization’s mission, goals and strategic business plan
  • Have a working knowledge and experience in media buying, media relations and public relations, as well as print houses, broadcast and print media, outdoor advertising media, and distribution channels
  • Understand the role of consumer marketing in generating demand, and the role of category revenue growth management.
  • Have a full understanding of Danone’s categories, products and services, as well as the difference in approach for a customer base organization versus a custom/stockholder corporation.

How to Apply
Interested and qualified candidates should:
Click here to apply

Closing date: Unspecified