Trade Marketing Representative Job at International Breweries Plc
Trade Marketing Representative Job at International Breweries Plc
International Breweries Plc is currently seeking qualified and result-driven professionals to join its team as a Trade Marketing Representative at its Isolo Depot in Lagos State.
As one of the leading beverage manufacturing companies, International Breweries Plc continues to build globally recognized brands while driving innovation, market growth, and customer engagement across Nigeria and beyond.
Job Information
- Job Title: Trade Marketing Representative
- Job Requisition ID: 30098421
- Location: Isolo Depot, Lagos
- Employment Type: Full-time
- Application Deadline: 3rd June, 2026
Job Overview
The Trade Marketing Representative will play an important role in driving sustainable sales growth, increasing market share, and improving the company’s competitive position through effective channel management and trade marketing strategies.
The successful candidate will work closely with sales and marketing teams to execute promotional activities, monitor market performance, and ensure effective trade execution standards across assigned channels.
Key Responsibilities
Channel Management and Trade Execution
- Manage and coordinate channel and trade marketing activities.
- Identify and segment appropriate market channels for effective strategy implementation.
- Develop and standardize IRVP programs in alignment with marketing and sales strategies.
- Support initiatives relating to events, merchandising, refrigeration, promotions, draught systems, and category management.
- Develop expertise in below-the-line marketing activities and consumer engagement programs.
- Monitor trade execution standards and collaborate with sales teams to ensure compliance.
- Drive and manage cold market strategies within the assigned territory.
Communication and Marketing Support
- Define and communicate execution standards for sales and promotional activities.
- Develop annual BTL promotional plans and activity calendars.
- Prepare budgets and activity plans for trade marketing programs.
- Monitor competitor activities and implement appropriate market responses.
- Track in-trade audit KPIs and ensure compliance with execution standards.
- Provide regular performance updates and recommendations to stakeholders.
Budget and Financial Management
- Manage trade marketing and brand promotion budgets effectively.
- Oversee budgets for coolers, activations, draught systems, and related equipment.
- Ensure accountability, transparency, and compliance in all expenditures.
- Monitor and manage departmental fixed costs.
Customer and Agency Management
- Build and maintain strong business relationships with key customers.
- Manage third-party BTL agencies and ensure expected standards are maintained.
- Review agency and market performance against agreed targets.
Requirements
Interested candidates should meet the following qualifications and experience requirements:
- Minimum of a First Degree in Business Administration, Humanities, or a related discipline from a recognized institution.
- At least two years of experience in trade marketing.
- Good working knowledge of Microsoft Office applications including Excel, Word, and PowerPoint.
Skills and Competencies
- Strong leadership and management abilities.
- Understanding of market structures and consumer behavior in Nigeria.
- Excellent analytical and numeracy skills.
- Project and process management capabilities.
- Ability to work with diverse teams and achieve measurable results.
- High level of attention to detail and organizational skills.
How to Apply
Interested and qualified candidates should apply online through the company’s official recruitment portal using the link below:
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