Guinness Nigeria Plc Recruitment 2026: Brand Manager Job in Ikeja, Lagos

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Guinness Nigeria Plc Recruitment 2026: Brand Manager Job in Ikeja, Lagos

Guinness Nigeria Plc, a subsidiary of Diageo and one of Nigeria’s leading beverage companies, is currently recruiting qualified professionals for the role of Brand Manager. This position offers an exciting opportunity to drive brand growth, develop innovative marketing strategies, and contribute to one of the fastest-growing beverage markets in Africa.

Operating within Nigeria’s dynamic Total Beverage Alcohol (TBA) market, Guinness Nigeria continues to expand across both on-trade and rapidly growing off-trade channels. The company seeks marketing professionals capable of delivering consumer-focused and commercially successful brand strategies.

Job Details

Job Title: Brand Manager

Job Requisition ID: JR1124672

Company: Guinness Nigeria Plc (Diageo Group)

Location: Ikeja, Lagos, Nigeria

Job Type: Full-time

Worker Type: Regular

Job Overview

The Brand Manager will develop and implement world-class marketing plans that are insight-driven, consumer-focused, and commercially viable. The role is responsible for brand market performance and will lead initiatives designed to unlock growth opportunities while ensuring efficient use of advertising and promotional investments.

The successful candidate will collaborate with Diageo Global Brand Teams and internal shopper marketing teams to drive effective Above-The-Line (ATL) and Below-The-Line (BTL) execution aligned with business objectives.

Key Responsibilities

  • Develop and deploy strategic marketing business plans focused on growth and consumer engagement.
  • Manage brand performance and lead interventions that unlock market opportunities.
  • Oversee advertising and promotional resource allocation for optimal ROI.
  • Drive effective media spend and ensure efficient BTL execution.
  • Collaborate with global and local brand teams to adapt global platforms to local market needs.
  • Analyze market trends, cultural dynamics, and consumer behavior across multiple channels.
  • Support execution excellence across ATL and BTL marketing activities.

Role Requirements

  • Ability to understand complex markets with diverse consumer segments and channels.
  • Strong multitasking skills with the ability to meet tight deadlines.
  • Capability to make fast, data-driven decisions.
  • Adaptability within a rapidly evolving organizational environment.

Qualifications & Experience

  • Minimum of 4+ years experience in Marketing and/or FMCG industry.
  • Proven ability to identify and communicate brand growth opportunities.
  • Experience developing and executing marketing campaigns across ATL and BTL channels.
  • Strong monitoring and evaluation skills to optimize marketing investments.
  • Deep understanding of consumer insights and behavioral trends.
  • Strategic planning expertise focused on sustainable brand growth.

Career Tip for Marketing Professionals

When applying for brand management roles, highlight measurable marketing achievements such as campaign performance metrics, revenue growth contributions, brand awareness improvements, or successful product launches. Employers value candidates who can demonstrate business impact using data-driven marketing results rather than only listing responsibilities.

For more verified marketing and FMCG job opportunities across Nigeria, regularly visit Jobs in Nigeria today to stay updated with the latest recruitment openings and career resources.

How to Apply

Interested and qualified candidates should submit their applications through the official Diageo careers portal below:

👉 Apply for Brand Manager at Guinness Nigeria Plc

Application Deadline: 10th April, 2026

Note: Only shortlisted candidates will be contacted. Applicants are advised to apply early and ensure all information provided is accurate and up to date.

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