Digital Marketing Specialist at May & Baker Nigeria Plc - Apply Today
Digital Marketing Specialist at May & Baker Nigeria Plc
May & Baker Nigeria Plc is Nigeria’s first pharmaceutical company, founded on September 4, 1944. The company traces its historical roots to England in 1834 when three chemists established Grimwade, May & Pickett to manufacture chemicals for pharmaceutical use.
Over the years, May & Baker Nigeria Plc has grown into one of the leading pharmaceutical and healthcare companies in Nigeria. The organization focuses on producing high-quality medicines and healthcare solutions while maintaining strong standards in innovation, research, and product development.
As part of its commitment to strengthening its digital presence and customer engagement, the company is inviting qualified candidates to apply for the position below.
Job Overview
- Job Title: Digital Marketing Specialist
- Company: May & Baker Nigeria Plc
- Location: Lagos, Nigeria
- Employment Type: Full-time
Job Summary
The Digital Marketing Specialist will be responsible for managing and executing the company’s digital marketing initiatives. This includes developing digital advertising strategies, managing the company’s online presence, optimizing digital platforms for search engines, and ensuring consistent engagement with target audiences across multiple channels.
The successful candidate will play a critical role in strengthening the company’s online visibility, promoting products and corporate campaigns, and ensuring that digital marketing activities align with overall business objectives.
Key Responsibilities
- Create digital media advertising plans for product promotions and corporate marketing campaigns aligned with business goals.
- Manage and maintain the company’s official website, ensuring content is regularly updated and optimized.
- Oversee and manage company social media accounts including LinkedIn, Instagram, Facebook, and X (Twitter).
- Develop and implement effective Search Engine Optimization (SEO) strategies to improve website ranking and organic traffic.
- Coordinate the design and development of digital marketing materials such as blog posts, videos, landing pages, and other multimedia content.
- Monitor digital campaign performance and optimize strategies for improved engagement and conversions.
- Ensure brand consistency across all digital channels and online platforms.
- Collaborate with internal teams and external vendors to produce high-quality digital marketing assets.
Job Requirements
- Bachelor’s Degree (B.Sc.) in Marketing, Mass Communication, Digital Media, or a related discipline.
- Minimum of three (3) years experience in digital marketing or digital media management.
- Strong knowledge of digital marketing strategies and tools.
- Experience managing corporate websites and social media platforms.
- Practical knowledge of Search Engine Optimization (SEO) techniques.
- Ability to create and coordinate digital content such as blogs, videos, and promotional materials.
- Strong communication and content development skills.
- Ability to work collaboratively with marketing and communication teams.
Career Tips for Applicants
When applying for digital marketing roles, candidates should highlight measurable results achieved in previous campaigns. Examples include increased website traffic, improved search engine rankings, successful social media campaigns, or improved online engagement metrics.
Employers also value professionals who can combine creativity with data-driven decision-making. Demonstrating familiarity with analytics tools such as Google Analytics, SEO platforms, and social media analytics dashboards can significantly strengthen an application.
How to Apply
Interested and qualified candidates should send their CV to the email address below using the job title as the subject of the email.
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