Content Manager Reserve at Diageo Nigeria - Guinness Nigeria Plc

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Content Manager Reserve (Lagos, Nigeria)

Guinness Nigeria PLC is a key market within the Diageo Group, operating in Nigeria’s fast-growing total beverage alcohol industry. As the only company delivering Total Beverage Alcohol (TBA) in the country, Guinness Nigeria plays a leading role in both on-trade and the rapidly expanding off-trade channels.

We are currently recruiting a highly skilled Content Manager Reserve to strengthen brand building efforts through innovative, data-driven content and media strategies.

Location: Lagos
Employment Type: Full-time

Purpose of the Role

The Content Manager Reserve will support brand growth by developing, executing, and continuously optimizing content and media strategies that drive awareness, engagement, and conversion. The role focuses on delivering fully funded, on-time media plans while building strong partnerships with agency teams and driving innovation across digital and media platforms.

Key Responsibilities

  • Develop and execute a comprehensive content strategy aligned with brand objectives and market trends.
  • Guide the creation of high-quality, platform-optimized content across strategic media channels.
  • Collaborate with brand marketing teams to define goals, budgets, and performance strategies.
  • Work closely with agency partners to deliver efficient and effective media and content plans.
  • Monitor and analyze content and media performance, using insights to optimize results.
  • Collaborate with internal teams including marketing, sales, product development, and creative teams.
  • Manage content budgets effectively to ensure alignment with business objectives.
  • Lead strategic thinking within the media and digital landscape to enhance brand salience and relevance.
  • Drive compliance with marketing regulations such as DMC, GAR, and CARM.
  • Support digital marketing initiatives including SEO, SEM, email marketing, and social media campaigns.

Qualifications & Experience

  • Minimum of 3 years’ experience in brand management or digital marketing.
  • Proven experience in content creation, media planning, and digital marketing.
  • Background in FMCG or consumer goods industry is an advantage.
  • Strong proficiency in digital marketing tools, analytics platforms, and content management systems.
  • Excellent analytical, communication, and interpersonal skills.
  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
  • Strong understanding of consumer behavior, market dynamics, and emerging content trends.
  • Excellent storytelling and creative skills with the ability to engage diverse audiences.

How to Apply

Interested and qualified candidates should apply via the link below:

Application Link:
https://diageo.wd3.myworkdayjobs.com/Diageo_Careers/job/Ikeja-Nigeria/Content-Manager-Reserve_JR1122156

Application Deadline

30 January 2026

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