Senior Exams Marketing Manager, Nigeria at The British Council

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.
We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.

We are recruiting to fill the position below:

Job Title: Senior Exams Marketing Manager, Nigeria

Location: Lagos
Pay Band: 7
Contract Type: Two (2) Year Fixed Term Contract

Role Purpose

  • To lead the development and execution of the cluster / country marketing strategy and plans, ensuring alignment to the regional and global marketing strategy and brand, and to work in partnership with SBUs to ensure that country marketing activities enable required business targets.
  • This role will be accountable for the planning, management, execution, and evaluation of plans for the cluster, overseen by the Regional Head of Marketing, Exams.
  • They will also provide professional marketing expertise to the Exams SBU within the cluster and play a proactive role in the development of Exams within the region, including business planning.

Main Accountabilities (but not limited to the following)
Strategy and Planning

  • Leads the development and execution of Exams marketing strategy and plans in the cluster/country ensuring alignment to the regional and global marketing strategy.
  • Leads the planning & execution of product go-to-market plans and annual plans for Exams in the cluster/country, agreeing on the programs, their delivery mechanisms, budgets, and resources with regional marketing and Exams leads.
  • Leads the development and execution of Exams campaign strategies to support a variety of routes to market and maximize impact and share of voice while making sure they achieve the regional marketing strategy objectives.
  • Leads the deployment of the British Council brand architecture in line with brand management standards across the cluster.
  • Ensures that clear and consistent marketing processes are deployed across the cluster/country aligned to agreed global marketing processes.
  • Monitors and reports on agreed marketing KPIs for the cluster.
  • Works with the Regional Head of Insights to commission and gather insight that supports the identification of opportunities for new product development and proactively shares results with region and SBU colleagues and the Marketing Community of Practice.

Consultancy, Analysis, and Problem-solving:

  • Applies advanced marketing expertise to develop and enhance marketing strategies, plans, and approaches for the cluster/country.
  • Applies core technical and professional knowledge to identify and assess current state of marketing, define opportunities for improvement and design and develop new or improved practice to drive business growth and reduce duplication of activities and expenditure.
  • Builds an in-depth understanding of the cluster operational context and the opportunities and challenges for marketing.
  • Makes appropriate linkages to broader issues, strategic business units and region, to ensure that the development of marketing strategies and plans is based on informed business insight and joined-up thinking.
  • Proactively seeks internal customer and other stakeholder feedback to monitor satisfaction with the provision of marketing services across the cluster and specialist advice & support, enabling improvements to be made where issues are identified.

Business Development:

  • Identifies and implements new marketing approaches and/or techniques that enhance efficiency and wider business impact, ensuring alignment across the cluster/country and to the regional marketing strategy.
  • Champions the deployment of the British Council brand architecture, monitors compliance and manages interventions to address and resolve reasons for non-compliance.
  • Participates as part of the regional marketing team to support implementation and review new processes and operating models.
  • Makes sure that all plans are insights and evidence-led and use the existing tools to evaluate their performance, impact, and return on investment (ROI).
  • Leads on emerging trends analysis and monitors opportunities for growth.
  • Leads and drives a clear focus on audiences and market segmentation.
  • Communicates to colleagues the need for compliance with agreed marketing policies and processes and produces reports to demonstrate compliance as needed.

Subject / Sector Expertise:

  • Provides proactive professional advice and support to internal customers to ensure local and Exams specific requirements are high quality, effective and compliant with marketing policy, process and governance.
  • Ensures the development of high quality and effective marketing plans and solutions using and sharing marketing expertise.
  • Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise.

Commercial and Financial Management:

  • Using agreed corporate systems and processes plans and manages the budget for the cluster/country with regards to marketing plans and programmes.
  • Conducts quarterly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.
  • Shows an understanding of value for money and cost-effectiveness in the advice, recommendations, and service support they provide to colleagues in the business teams supporting them to achieve a return on investment (ROI) for the marketing budget.

Relationship and Stakeholder Management:

  • Proactively participates in the Marketing Community of Practice developing good working relationships with marketing colleagues across the organisation and the business.
  • Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
  • Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.

Leadership and Management

  • Plans and prioritises work activities to ensure effective delivery of marketing activities over a quarterly to annual time horizon.
  • Shares intelligence, experience and ideas to support global marketing in identifying/developing new ways in which marketing could positively impact upon the British Council’s operational efficiency and effectiveness.

Role-specific Knowledge and Experience
Essential requirements:

  • University Degree qualification in Marketing or Business
  • Significant experience in a marketing position at a national level within a large and complex organization
  • Demonstrable experience in developing marketing strategies and plans
  • Demonstrable experience in managing supplier relationships


  • Relevant professional accreditations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc.
  • Experience in a global organization
  • Evidence of successful line management of a small team remotely
  • Experience in Exams market

Language Requirements:

  • Strong written and oral English communication skills.
  • Role holder must have existing rights to live and work in the country the role is based.

N18,180,443 Gross Per Annum



How to Apply
Interested and qualified candidates should:
Click here to apply


  • The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment.
  • We want to address under-representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability.  All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.
  • The British Council is committed to safeguarding children, young people and adults who we work with.
  • We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.
  • Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.
  • If you have any problems with your application please email [email protected]
  • Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.

Application Deadline 14th June, 2023 (23:59 East Africa Time).