Category Sales Lead – Wines & Spirits at TradeDepot

TradeDepot is a B2B eCommerce and embedded finance company building the largest digital network of retail outlets in Africa and changing the way FMCG brands distribute products to over 5 million retailers on the continent. Our mission is to be “The SUPPLY PARTNER of Africa’s retail outlets” by leveraging technology to give the retailers what they want when they want it.

We are recruiting to fill the position below:

Job Title: Category Sales Lead – Wines & Spirits

Location: Lagos

Job Description

  • We are seeking a dynamic and results-driven Category Sales Lead specializing in Wines and Spiritsto join our organization.
  • As a Category Sales Lead, you will be responsible for driving sales and revenue growth within the wines and spirits category by developing and executing strategic sales initiatives.
  • Your primary focus will be on building strong relationships with key clients, identifying new business opportunities, and delivering exceptional customer service.
  • The ideal candidate should have a deep understanding of the wines and spirits industry, excellent sales skills, and a proven track record of achieving targets.


  • Develop and implement a comprehensive sales strategy to drive revenue growth within the wines and spirits category.
  • Identify and pursue new business opportunities, including prospecting and cold-calling potential clients.
  • Build and maintain strong relationships with key clients, including distributors, retailers, and hospitality establishments.
  • Understand customer needs and provide tailored solutions, effectively communicating the value proposition of our wines and spirits products.
  • Collaborate with the marketing team to develop promotional campaigns and initiatives to increase brand awareness and drive sales.
  • Stay up to date with industry trends, market conditions, and competitor activities to identify new sales opportunities and maintain a competitive edge.
  • Monitor and analyze sales data, track progress against targets, and provide regular reports to management.
  • Conduct regular sales meetings, presentations, and product demonstrations to key clients and stakeholders.
  • Provide exceptional customer service and support, ensuring timely resolution of any customer issues or concerns.
  • Collaborate with internal teams, such as production, logistics, and finance, to ensure smooth order processing, timely delivery, and accurate invoicing.


  • Bachelor’s Degree in Business, Marketing, or a related field (preferred).
  • Proven experience in sales, business development, or account management within the wines and spirits industry.
  • Deep knowledge of the wines and spirits market, industry trends, and key players.
  • Strong negotiation, communication, and interpersonal skills.
  • Ability to build and maintain strong relationships with clients and internal stakeholders.
  • Self-motivated and target-driven with a proven track record of achieving sales goals.
  • Excellent analytical and problem-solving abilities.
  • Proficiency in using CRM software and Microsoft Office Suite.
  • Ability to work independently as well as collaboratively in a team environment.
  • Flexibility to travel as required for client meetings and industry events.

What’s on Offer?

  • Attractive Salary & Benefits
  • Strong opportunities to progress your career
  • Work alongside & learn from best in class talent

How to Apply
Interested and qualified candidates should:
Click here to apply online

Application Closing Date
6th October, 2023.