Market Development Specialist – Business at Epson

  • Full Time
  • Lagos, Nigeria
  • Applications have closed

Website Epson

At Epson, we believe in openness, team spirit and respect. We focus on what’s important. We are a business that looks after our people and are proud of our ambition, and our successes

At Epson, we believe in openness, team spirit and respect. We focus on what’s important. We are a business that looks after our people and are proud of our ambition, and our successes.

We take our environment and sustainability seriously, and we’re committed to helping everyone who works here be the best they can be. Our brand is global; however, we’ve managed to create a unique family culture that feels local and gives you the support you need to find your own way.

Based in Lagos, Nigeria, this role is designed to capitalize on opportunities for Epson in the developing markets and emerging territories of Nigeria and Ghana. The Market Development Specialist – Business, will understand the customer/partner requirements, align and put them in scope with Epson’s Business product portfolio (office printers & projectors) to provide demonstration, training and support and identify new market and business opportunities.

Key Responsibilities

  • Develop and maintain a market development strategy, including a detailed market analysis (TAM, SAM, SOM) and a mid-term business plan.
  • Define a clear value proposition and product positioning for specific segments/regions/channel partners and create the whole Go-to-Market strategy for new product launches.
  • Develop direct contact with key targeted corporate and government end-users and identify opportunities for business development across Nigeria and Ghana.
  • Coordinate closely with the Product Management teams to develop innovative and impactful collateral materials and communicate the value proposition to specific segments/regions.
  • Follow market trends, visit relevant industry events, and maintain relationships with key industry partners and customers.
  • Recruit value adding partners onto our Partner Programme within specified criteria and motivate them to build profitable business based on Epson products.
  • Implement and active programme of demonstration/training for key distributors and resellers.
  • Take an active role at demo exhibitions and events to maximise customer engagement for the designated product group.
  • Co-ordinate the feedback of information and market intelligence to sales and Business Management to support the development of balanced pipeline of opportunities for the business.

Knowledge, Skills and Experience

  • The Market Development Specialist should have specialist knowledge and experience of IT industry channels and associated products and solutions
  • Proven success in engaging with senior stakeholders within end user corporate and government organisations and networking across customer departments
  • Must have the ability to identify opportunities and the analytical skills to interpret and translate this data/information into a comprehensive market approach.
  • Must have strong communication skills to convince stakeholders both internally and externally and be the focal point to get the consensus on how to approach this market.
  • Must understand channels and other partnering to define the most effective route to market for new products.
  • Ideally educated to degree level in technical specialism.
  • Outstanding presentation and communication skills, both verbal and written.
  • Innovative, with a logical approach to problem solving with a solution orientation

In return, we offer a competitive salary and a wide range of excellent benefits, including a working environment where quality, teamwork, and respect come first.

You’ll discover a genuine opportunity to go above and beyond, to do something new, to be switched on to the incredible impact you can make in our world – and yours.

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  • Do not pay for any job training
  • Do not give away anything of monetary value
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