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Specialist – Go To Market at MTN Nigeria

MTN Nigeria is part of the MTN Group, Africa\’s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year.

Specialist – Go To Market

Location: Lagos

Job Description
Reports To: Manager Brand and Marketing

Division: MoMo Payment Service Bank

Description

  • Management of all Master Brand Equity Initiatives
  • Monitor and ensure prominent visibility of the MoMo PSB brand across the country, using both traditional and digital mediums of advertising
  • Prepare relevant documentation and coordination of all marketing agencies (communication, event, media, PR etc.). Documentation will include but not restricted to ; raising contracts, process payment, resolve any issues etc.
  • Ensure compliance of the MoMo PSB brand CI rules across all branding materials; POS materials, merchandising materials etc.
  • Ensure campaigns are deployed effectively to deliver better value to MoMo PSB
  • Effective monitoring and documentation of competitors activities, initiatives, promotions etc.
  • Monitor activities on all MoMo PSB digital touch points including; MoMo PSB Website (home page and top level sections), and MoMo brand presence on other  social networking sites
  • Coordinating all Advertising, Public Relations, Sponsorships and Events initiatives for brand building
  • Assist with managing sponsorship properties that grow brand affinity and TOMA that can be leveraged for acquisition, retention and usage.
  • Assist with managing marketing communication and media companies’ interface and ensuring effective leveraging of Sponsored events
  • Assist with managing other internal stakeholder’s requests within the business such as Enterprise solution, Customer Relations, Sales and distribution, Corporate relations etc. Ensuring compliance with CI rules across board.
  • Assist to develop and execute brand equity building strategies for Master Brand
  • Assist with developing  rollout plans and route to market strategy for all Master brand initiatives
  • Evaluate the efficiency and effectiveness of Brand & Marketing strategies and propose and offer suggestions for improvements

Education:

  • First Degree in any related discipline
  • Fluent in English

Experience:
3 – 7 years’ experience which includes:

  • Experience in Fintech, banking or Mobile Money
  • Experience working in a global/multinational enterprise with a good understanding emerging markets

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Method of Application

Interested and qualified? Go to MTN Nigeria on ehle.fa.em2.oraclecloud.com to apply
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