Research and Digital Marketing Manager at Lagos Business School

LBS is a community of people committed to creating and transmitting management and business knowledge based on a Christian conception of the human person and of economic activity and relevant to Nigeria and Africa at large. We strive to be a world-class business school which will have a significant impact on the practice of management.


Research and Digital Marketing Manager

Job Description

  • The primary purpose of this role will be to develop and execute digital marketing plans, develop branding materials, and conduct industry market research.

Essential Duties / Key Job Roles And Responsibilities
Includes but not limited to the following:

  • General marketing administration including reporting and analysis
  • Further develop metrics, KPIs, analytics and dashboards to provide marketing measurement and drive marketing performance through data analysis
  • Proactively identify automation opportunities and recommend process improvements to improve system efficiencies
  • Compile, manage and maintain detailed data on all executive education programmes to support the department’s marketing efforts.
  • Based on data, identify trends, evaluate the need for programme modifications or pricing changes, and develop appropriate recommendations.
  • Provide analytical support to Account Managers in tracking the evolution of consumer needs by monitoring industry trends, researching and analyzing programmes on an ongoing basis.
  • Develop and execute digital marketing plans, develop branding materials and conduct market research
  • Maintain the department’s pages on the company website to always have current and relevant information on all programmes and seminars.
  • Devise strategies to drive and track online traffic to the company website and provide reports regularly
  • Developing and managing digital marketing campaigns
  • Utilizing a range of techniques including and not limited to paid search, SEO and PPC
  • Developing and managing social media strategy and engagements
  • Manage and upload content on the website
  • Promote company’s product and services in the digital space
  • Evaluating customer research, market conditions and competitor data
  • Any other specific or ad-hoc duty to be assigned by the Head of Programme Development and Innovation.


  • Educated up to MSc or MBA level.
  • Professional Marketing certifications from internationally recognized institutes will be an advantage.


  • A minimum of three (3) years relevant digital marketing or consumer/brand marketing work experience with at least 3 years at management level in medium to large organizations.
  • Must have strong analytical and marketing research experience.
  • The candidate must have an accomplished track record, exhibits confidence, demonstrable resilience and has a high and infectious energy and appetite for success.

Required Skills, Knowledge and Abilities:

  • Competence in market research and data analytics
  • Planning and organizational skills
  • Good interpersonal skills and influencing skills.
  • Excellent oral and written communication skills
  • High integrity, reliability, and confidentiality
  • People management skills
  • Ability to network and relate at senior level.
  • Knowledge of basic accounting and budgeting
  • Product management, public relations and marketing communication skills
  • Knowledge of programme evaluation and quality assurance
  • Must possess computer skills, including, but not limited to Microsoft Office Suite.
  • Data analysis skills using MS-Excel
  • Must understand and be proficient in PPC advertising, Search Engine Optimization, Email marketing, Social Media Marketing, Content Management System, CRM/Retention Marketing, Web analytics
  • Must be a strategic and critical thinker and possess the ability to support strategic planning and execution for marketing activities
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Method of Application

Interested and qualified candidates should forward their CV to: using the job title as the subject of the mail.


  • Only short-listed candidates shall be contacted.
  • LBS offers equal employment opportunity.

Closing date: March 9, 2022

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