Digital Marketing Lead at Konga

Konga is a leading player in the Nigerian ecommerce space, with over a thousand (1000) employees across the country, over 30 offline retail stores and many growing business subsidiaries such as KongaPay, Konga Travels and Tours, Konga Express etc.

We are searching for a talented and smart individual with a passion for the Ecommerce to function in the capacity below:

Job Title: Digital Marketing Lead

Location: Lagos, Nigeria
Type: Full Time
Job Category: Manager Level
Reports to: Head of Marketing

Job Profile

  • The ideal candidate should be responsible for developing, implementing and managing marketing campaigns that promote the company and its products and/or services.
  • He or she shall play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

Professional Skills & Qualifications Required

  • Leadership skills with the ability to set and prioritize goals
  • Strong analytical skills and data-driven thinking
  • Experience in optimizing landing pages and user funnels
  • Proven working experience in digital marketing
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Experience with A/B and multivariate experiments

The ideal candidate will be responsible for:

  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluate emerging technologies.
  • Provide thought leadership and perspective for adoption where appropriate
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests

Why work with Konga?

  • A unique opportunity to work in a fast paced, structured and technologically driven environment
  • The opportunity to become part of a highly professional and dynamic team growing the ecommerce space in Nigeria
  • An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our fast growing businesses.

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How to Apply
Interested and qualified candidates should forward their updated CV (MS Word Doc and/or pdf formats) to: careers@konga.com using “Digital Marketing Lead” as the subject of the mail

Application Deadline   19th December, 2021.

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