Customer and Partner Growth Marketing Manager – Remote at Andela

Andela is a global talent accelerator that produces world-class remote developers and connects them with top employers. Andela finds the brightest young people in Africa and gives them the training and mentorship needed to thrive as full-time, remote developers for companies around the world. Customer and Partner Growth Marketing Manager

Location: Lagos

Position Description

  • Andela is looking for a Customer & Partnerships Growth Marketing Manager to join the Client Growth marketing team! As a key member of our Marketing organization, you’ll play an integral role in developing Andela’s Customer and Partnerships growth marketing strategy.
  • As a T shaped marketer, you will be excited to develop campaigns and activities for our existing customers – owning the customer ABM program, putting customers at the centre of everything you do.
  • You will also identify key strategic partner marketing opportunities within our ecosystem, discovering new growth levers that add value to existing customers.

General Responsibilities

  • Hypothesize, launch and optimize customer marketing (ABM) campaigns within AMER
  • Identify and experiment with initiatives that move the needle on our referral pirate metric for AMER
  • Work hand-in-hand with our Client Partner team in order to be an customer ambassador and drive high-value-add initiatives
  • Develop and run the Partner Marketing program in AMER, identifying new levers for growth within partner ecosystem
  • Work closely with sales enablement to ensure Client Partners are bolstered with intelligence to drive growth and value to customer base

Qualifications

  • 3+ years of growth marketing experience (retention/referral) in a fast-paced digital environment for a technical company (ideally SaaS), talent marketplace, or digital services space
  • 2+ years experience developing partner marketing programs
  • Growth mindset, with experience working in a culture of experimentation and data-driven marketing
  • Proven track record of running customer marketing campaigns that drive revenue and enable “land and expand” sales targets
  • Hands-on experience with marketo, salesforce and sales enablement tool sets.
  • Data-driven mindset with the ability to measure leading and lagging metrics
  • Ability to generate repeatable playbooks is a must
  • Excellent written and verbal communication with a tendency to over-document and over-communicate: we are fully remote, so this is very important!

Expectations
In the first week:

  • Onboard and integrate into Andela.
  • Learn about Andela’s existing business and community initiatives.
  • Become acquainted with your peers, teams, stakeholders, and your initial goals.
  • Understand Marketing Operations and the marketing tech stack

In the first month:

  • Be fully integrated and have a solid understanding of the Client Partner ecosystem
  • Understand current company roadmap and strategy, and have a laser focus on moving the needle towards Customer Revenue, Retention and Referral OKR’s
  • Build a pipeline of targets for the partner marketing programme and have started outreach
  • Build a plan of activity that’s strategically aligned with the client function objectives

In the first three months:

  • Deliver your near to mid term Acquisition, Referral and Revenue OKR
  • Ship your first Partner marketing campaigns
  • Ship your ABM initiatives for customer marketing
  • Be tightly aligned with the Client Partner function. Establishing a growth marketing & sales continuum
  • Ship highly personalized automated email nurture campaign(s)

In the first six months:

  • To have a clear customer attribution to ARR
  • Start to see Referral growth loop experiments impacting CAC and ARR
  • Established strategic partnerships with marketing partners and affiliates
  • Launch Customer Advisory Board (AMER)

In the first year:

  • Continuously strive to scale and improve our Customer Marketing initiatives and its processes, meeting the growing needs of the business and our customers
  • Built a foundation for customer marketing and partnerships that can feed into new territory growth

Benefits

  • Fully Remote work culture
  • A fair and competitive salary
  • Bring your own device stipend – buy your own laptop with funds from Andela
  • Quarterly work from home stipends
  • Paid time off
  • Additional paid holidays
  • Flexible working hours
  • Health insurance (country-specific)
  • Equity
  • 401k (US only)
  • Andela Affinity Groups
  • And more!

Method of Application

Interested and qualified? Go to Andela on boards.greenhouse.io to apply

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